We are delighted to announce a partnership between the Gloucestershire Cricket Foundation and St Austell Brewery, in a deal aimed at supporting cricket clubs in the county.
In becoming the preferred brewery partner for GCF-affiliated cricket clubs, St Austell Brewery will provide individualised offers to clubs that sign up.
This is a revival of a previous agreement between the GCF and St Austell Brewery, which provided savings for many cricket clubs when stocking their facilities with household brands, as well as St Austell’s in-house beers.
Pete Wilkie, Head of Sales at St Austell Brewery, said of the partnership:
“We’re delighted to be partnering once again with the Gloucestershire Cricket Foundation to support clubs across the region. Cricket clubs are at the heart of their communities, and through this collaboration, we can help them strengthen their operations.
We are also pleased to be their preferred partner, offering a wholesale portfolio which we pride ourselves on, working with leading brands such as Carlsberg, Heineken, and Thatchers, alongside our own award-winning beer brands. We aim to support the local clubs to access the right products, commercial support, and expertise to help them thrive both on and off the field in ever challenging times.
St Austell Brewery trades across the South West, and our Avonmouth depot and local presence mean we can offer Gloucestershire clubs a truly personal, responsive service. Ultimately, this partnership is about investing back into the grassroots game and ensuring clubs have the support they need to grow and succeed for years to come.”
We hope that this move will prove as successful and beneficial to our clubs as our previous partnership with St Austell, where a number of clubs began working with them including: Bishopston, Knowle, Frenchay, Stapleton, Thornbury CC and Thornbury Rugby Club, Frocester, Birdlip & Brimpsfield, Newent, Coalpit Heath, Fairford, Redmarley, Charlton Kings, Cheltenham Town FC, and Chipping Sodbury Golf Club.
Former Chairperson of Frocester Cricket Club, John Evans, believes St Austell had a real impact on the club: “We have had a long and successful partnership with the St Austell Brewery, starting with the building of our new Pavilion 8 years ago. Our bar manager at the time, Dave Whincup, was always happy with the service they provided.”
On the agreement, our CEO, Steve Silk, said: “St Austell Brewery has long supported the GCF, and it is great to be working together again. They are a family-led organisation with values that align with the way we work, so we have absolute confidence in them supporting our Gloucestershire family of clubs.
Our previous partnership was a huge success for cricket clubs in Gloucestershire, and I hope that affiliated clubs once again take advantage of St Austell Brewery’s expertise and offer. This isn’t all about bar supplies either, as a partner, they have helped clubs with bigger facility projects too.”
If your club wants to find out more about how St Austell Brewery can save you money, then contact Lee Jasper on jasperl@staustellbrewery.co.uk or 07794 059481
